Just before the Olympics directed our collective laser-focus to Sochi, many of the skiers and snowboarders we’ve come to know and love were perfecting their tricks at ESPN’s Winter X Games in Aspen. If you think some extreme athletes’ casual attitudes and baggy pants seem out of place amongst the tradition and gravitas of the Russian Games, know that everywhere else on their circuit, it feels completely normal. With that in mind, it’s no surprise that art and attitudes at the X Games are a little more cutting edge.
For example, Global Inheritance, a nonprofit organization that creates cause-driven campaigns that push for progressive social change, has a history of bringing its mission to the X Games. Via the TRASHed :: Art of Recycling program, the nonprofit draws attention to the way we view (or ignore) refuse. Past displays have featured recycling bins artfully redesigned by professional athletes and even Hunter S. Thompson.
This year, the Global Inheritance teamed up with Kidrobot, the art-toymaker with a cult-like following to keep everyone’s eyes on the prize — namely, ensuring the X Games remained “white, pristine, and litter free.” The artists, all from Colorado, painted helmets and recycling bins (which are available for sale) in wonderfully eye-catching designs. Baggy pants or no, you have to admit, pulling one of these bins to the curb would sure make trash day a lot more fun.
Images courtesy of Global Inheritance.