Do you ever wonder how much it costs to make a simple tee-shirt, or how a retailer can charge $60 for something that seems so easy to create? Up-and-coming clothiers Everlane did, and guessed that their customers were smart enough to appreciate the math behind the cost of fashion, too. And so the retailer set out to design and produce a line of appealing, minimal-but-chic basics that they’d sell with “radical transparency.”
In other words, unlike most brands, Everlane identifies and profiles the exact factories in the U.S., Europe, and China where their products are made and shares the production costs of their goods. Conscious consumers have insight into exactly what the markup is, and — here’s the best part — it’s considerably less than competing brands. This is in part due to the fact they are an online retailer without brick-and-mortar overhead, but it’s also because the company purposely has a lower mark-up than most retailers, which sell garments for as much as eight times as it costs to make them. As a result, Everlane’s savvy customers get reasonably priced (and sucker-free) cashmere sweaters, silk blouses, leather sandals, and denim shirts without sacrificing quality.
Of course, none of that would matter if the clothes weren’t practical, functional, and très cool. Luckily, to that end, Everlane delivers. Their latest collection, Denim & Poplin, offers simple basics that can be be worn myriad ways and dressed up or down. Try a denim shirtdress over a swimsuit at the pool or a sleeveless button-down with a flowery skirt at an afternoon wedding. The collection includes three button-down shirts with varying sleeve lengths and the previously mentioned above-the-knee dress, which comes in three shades. (They’ve got great accessories, too.) Sometimes less really is more, like when it comes to breezy summer dressing without spending a small fortune.
Images courtesy of Everlane.